Mombasa, 12 September 2019 – In a bid to push its top-tier products, LG
Electronics has opened its first premium brand shop in Mombasa
County. LG’s move to open more retail outlets
in the country is
aimed at improving the availability of their
innovative products to their
growing client base.
The shop located on the ground floor of Palm Breeze Building on Links
road features a premium experience zone displaying products equipped with
Smart ThinQ and AI technology. The lineup will include OLED TVs, InstaView Refrigerator, TWINWash
washing machines, DualCool Floor
Standing Air Conditioners among other home appliances.
LG’s East Africa, Managing Director Mr. Janghoon Chung said the premium
brand’s key focus is on communicating the power of smart technology to
make life simpler and more efficient as well as enhance the
shopping experience and comfort of Kenyan consumers.
“As a company, we strive to consistently enhance our customers
experience. This shop offers a lifestyle environment where consumers can
experience the latest flagship technologies from LG Electronics. We believe
this will greatly contribute to the economic growth of Mombasa County,” said
The brand shop will showcase some of LG’s latest smart and premium products:
- OLED AI ThinQ
TVs that you can effortlessly control with your voice using the LG Magic
Remote, and is equipped with Alpha 9 Gen 2 Intelligent Processor that
recognizes ambient light conditions and adjust to provide superior image
- For customers
demanding high-quality image results with vibrant colour reproduction, LG has
brought the NanoCell TV range that includes features such as Nano Colour with
Full Array Dimming, Nano Accuracy, and Nano Bezel.
- LG TWINWash
machines which allows users to set two laundry cycles in motion simultaneously,
saving time and upholding the quality of garments;
- InstaView ™
refrigerator will also be available for consumers who seek utmost convenience,
premium design and quality. It’s renowned for its revolutionary knock-on feature
which illuminates the interior when you knock on the sleek glass panel twice
allowing users to see what’s inside without opening the door. Therefore, cold
air wastage and decreased electricity-savings remain an inevitable aspect of
the refrigerator experience.
- LG X-Boom
audio entertainment experience with powerful freestanding entertainment
systems to portable PA-style speakers. XBOOM will
add a level of excitement to any party with its crowd-pleasing
features like Karoke Creator, LED party lighting and DJ effects.
Mr. Chung concluded, “Through our brand shop, LG seeks to offer
consumers more personalized experiences across a range of products that blend
seamlessly into home and work environments. We want our customers to see how we
can incorporate the LG range of AI products and smart technologies to make
their life simpler and more enjoyable.”