LG ELECTRONICS LAUNCHES VIRTUAL SHOWROOM FOR EAST AFRICAN BUYERS

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Nairobi, 26 November 2020 – LG Electronics has launched its first e-showroom to offer consumers the convenience to browse and purchase home electronics and appliances.

The LG eShowroom comes at a time when more Kenyans continue to adopt online shopping with over 73% of them considering e-shopping as a better way to find value for money since the start of COVID-19 pandemic.

LG Electronics East Africa Managing Director Mr. Sa Nyoung Kim said that the e-Showroom would showcase the latest products in the market.

“As a market leader, we have had to totally re-examine our customers’ needs and think creatively to ensure their expectations are met. The LG eShowroom was created to offer our customers an alternative solution for those with interest in purchasing LG products. We believe that this showroom will enable our customers to interact with our products prior to purchase,” said Mr. Kim.

Designed to meet the consumer’s needs, the LG eShowroom –  lg.brandshop.co.ke – enables consumers to browse and purchase LG products accompanied by a sales consultation. Complementing the virtual showroom are an online finance calculator and an e-purchase facility. 

“With the pandemic, we have chosen to bring the showroom to our customers’ homes. As an innovative electronics brand, LG has always believed in digital solutions and our eShowroom is the first one in the Middle East and Africa to be launched for customers,” added Mr. Kim.

With the eShowroom, the consumers will have an opportunity to personally see how LG Electronics is enabling smart homes and living through artificial intelligence. The products lineup will include the OLED TVs, InstaView™ Door-in-Door® refrigerators, LG TWIN Wash™ washing machines, DUALCOOL Air Conditioners among other home electronics and appliances.

ABOUT LG ELECTRONICS, INC.

LG Electronics is a global innovator in technology and consumer goods with a presence in almost every country in the world and a diverse workforce of 74,000. LG is composed of five companies – Home Appliance & Air Solution, Home Entertainment, Mobile Communications, Vehicle Component Solutions and Business Solutions. With 2019 global sales of USD 53 billion, LG is a leading manufacturer of a wide range of products from TVs, washing machines, refrigerators, air conditioners, mobile devices, digital signage and automotive components. LG is also known for its premium LG SIGNATURE and advanced LG ThinQ brands, which feature the company’s artificial intelligence technology. For more news on LG, go to www.LGnewsroom.com

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