Foodies challenged to share their most nostalgic dishes and stories, for the chance to win home appliances and a meal cooked by Chef Ali Mandhry
Nairobi, Kenya 14 APRIL 2021 – Across Kenya, food enthusiasts enjoy visiting and ordering from street food vendors, family-owned eateries and fine dining establishments. At home too, an increasing number of people are seeking to prepare classic dishes and re-create restaurant-quality meals which bring back the fondest of memories.
As part of its mission to make cooking and getting creative in the kitchen more enjoyable, LG Electronics (LG) today launches a new competition across the Middle East and Africa partnering with local chefs across the UAE, KSA, Iraq, Kenya, Egypt and Turkey. In Kenya, LG has joined with celebrity chef, Ali Mandhry to offer an opportunity exclusive to residents in the country. LG and Chef Ali are inviting food enthusiasts to visit “The Spot of Delicious” at LG’s “Life’s Good Restaurant” – a dedicated online portal where people can share their favorite dishes, images and the stories behind them. Whether baking banana bread during quarantine, making baked feta pasta with friends, or grilling food under the stars with family, participants can detail what makes the dish special to them and who it most reminds them of.
Dishes will be uploaded to a digital feed showcasing all entries submitted. Chef Ali will then carefully select the three best dishes. The winning participants will stand a chance to win an LG Side by Side Refrigerator, Neo Chef SolarDOM Microwave or a Neo Chef Convection Microwave.
The competition forms a part of the company’s wider “LG’s the Spot” campaign, an initiative designed to show how life can be enhanced through the power of technology and social interaction. Throughout the course of the year, LG will be introducing additional competitions and giveaways, covering fields such as dance and gaming.
Should a participant choose, they are also welcome to post on Instagram, TikTok or Facebook, where they must upload an image or video on their main feed, supported by a caption which tells their story. The account must be made public and the post should include @lgeastafrica in the caption and the hashtag #FoodThatSlaps. Participants can then visit the site and simply follow the instructions on the “Life’s Good Restaurant” page to upload their link – essential for qualifying entry into the competition.
Similarly, participation is also welcomed via publishing a cooking or food-related video on YouTube and Vimeo, using the same hashtag (#FoodThatSlaps) in the caption. If posting on YouTube or Vimeo, entrants must share the link via the “Life’s Good Restaurant” page and provide a brief message about the story behind their chosen dish.
The “Life’s Good Restaurant” competition is running from 14th April till 7th May 2021. Chef Ali will be uploading regular content to his Instagram page throughout the duration of the campaign, announcing the three chosen winners in early May.
About LG Electronics, Inc.
LG Electronics Inc. is a global innovator in technology and manufacturing with operations in 140 locations and a workforce of over 70,000 around the world. With 2020 global sales of more than USD 56 billion, LG is composed of five companies – Home Appliance & Air Solution, Home Entertainment, Mobile Communications, Vehicle Component Solutions and Business Solutions. LG is a world-leading producer of TVs, refrigerators, air conditioners, washing machines and mobile devices, including premium LG SIGNATURE and LG ThinQ products featuring artificial intelligence. For the latest LG news, go to www.LGnewsroom.com.