LG Signs KSh 6M Sponsorship Deal With The Sports Journalists Association Of Kenya

February 13th 2018 | csr,

LG Renews Commitment To Improve The Standards Of Football In Kenya

LG Electronics has renewed its partnership with the Sports Journalists Association of Kenya (SJAK) after signing an improved deal worth Kshs 6 million that will focus on rewarding outstanding footballers in the Kenyan Premier League.
In the enriched 1-year deal, LG Electronics will support the association’s activities with a key focus on the SJAK player of the month winners that will each get a 49” television set.


In addition, LG will provide an improved awards package for the SJAK annual gala awards where the first, second, and third place winners in all categories at the gala will walk away with an LG-branded 49” TV, refrigerator and microwave respectively.
Speaking during the announcement, LG Electronics General Manager Marketing Moses Marji said that the company appreciates the role football plays in Kenya’s social and economic fabric and will continue motivating Kenyan footballers to reach greater heights in their careers.
“Since our maiden partnership with SJAK in 2015, we have seen our partnership boost players’ morale and maintaining interest in football across the country. We are determined to make football appealing to current and budding players in Kenya as it continues being an essential vehicle for socio-economic transformation”, added Mr. Marji.


LG will also provide funding support for three Corporate Social Responsibility activities that the association will undertake in 2018 such as off-season community tournaments among others. This is the 4th year that LG is signing a sponsorship deal with SJAK.
On his part, SJAK president Chris Mbaisi said: “The monthly awards have increased competition in our local league as every player is doing their best to win the gong. That translates to quality football and we are thrilled that LG have reaffirmed their commitment towards this noble idea”.



The Sports Journalists Association of Kenya is an affiliate of the International Sports Press Association AIPS headquartered in Lausanne, Switzerland, which seeks to enhance the cooperation between sports media in defending sport and the professional interest of their members.

Share on Facebook0Tweet about this on TwitterShare on LinkedIn0